FITNESS FIRST BRAND CAMPAIGN
CONCEPT - BRAND DESIGN - ART DIRECTION - DESIGN
PUT YOURSELF FIRST
This was a full multi-channel campaign rollout and brand redesign for Fitness First, built around the line - ‘Put Yourself First’. The platform aimed to remind people that it is not selfish to take care of yourself, and that when you do, you are better equipped to show up for others. The campaign was so successful that it was refreshed and executed again in the following rollout.
The Put Yourself First platform aims to celebrate That it’s not selfish to take care of yourself and ultimately when you do, you can show up better for others.
ANIMATED OUTDOOR PANELS
