NRMA + GOOGLE
PRODUCT DESIGN - CONCEPT - ART DIRECTION
RAMP RATER
When NRMA briefed us to create a safety campaign for holiday boat ramps, we delivered and went one step further. Not only did we design rear-view-friendly signs, but we also collaborated with Google Maps to create an innovative first: an NRMA-branded ramp rating system within the Street View platform, allowing people to check ramp safety ratings before embarking on their journey.
AWARD SILVER - AWARD BRONZE X2 - CAPLES SILVER
CONTAGIOUS MAGAZINE CAMPAIGN OF THE WEEK
RAMP RATER
In an Innovative first NRMA Insurance collaborated with Google Australia to create Ramp Rater within Google Street view to rate the difficulty of boat ramps with a simple badge on each ramp embedded directly into the Street View platform.
BEHIND THE SCENES
To create Ramp Rater, we did not have to create any new digital infrastructure within Google Maps Street View. Instead, we found an inside solution working within the current Google guidelines and infrastructure parameters - therefore allowing us to infiltrate the Google Maps world with a branded bespoke safety feature.
An example of the badge shown in Google Street View
YOU’VE GOT THIS
ADDITIONAL OUTDOOR
Backing down a boat ramp can be challenging. NRMA Insurance aimed to boost confidence for Aussie boaters with simple preparation and NRMA Insurance’s coverage, boat owners can feel secure. The message: You’ve got this.
As part of a campaign, we made clear, easy-to-follow signs across NSW to help boaters reverse with confidence.
YOU’VE GOT THIS
ONLINE AND CINEMA CONTENT