GUINNESS

THE BREWERY OF METEOROLOGY
CONCEPT - ART DIRECTION - DESIGN - UI/UX

IT’S GUINNESS SEASON

What started as a simple sales promotion to encourage Aussies to drink more Guinness in winter evolved into an omni-channel experience centred around a weather app called Guinness BOM, or ‘Brewery of Meteorology’. The app notified people when the temperature dropped below a certain level and used GPS to guide them to their reward - a free pint of Guinness.

THE BREWERY OF METEOROLOGY

To encourage Aussies to drink Guinness during winter, we created a weather app called
'The Brewery of Meteorology'.

Our app is inspired by the well-known Bureau of Meteorology app (or BOM). The purpose of our app is to notify people of the perfect drinking conditions and reward them with a free pint of Guinness if the temperature reaches the ideal drinking weather.

Additionally, the app is equipped with a GPS AND MAPS that directs users to the nearest local pub serving Guinness.

LIVE WEATHER REPORTS

We promoted the app with Irish celebrity chef Colin Fassnidge,
as our roaming weather reporter.