NRMA LIFELINE - INVISIBLE FIRES
CONCEPT - WRITING - ART DIRECTION
LONDON INTERNATIONAL AWARDS BRONZE - ADSTARS BRONZE
The 2019 Black Summer bushfires are over, but many people still face mental health struggles. A year later, Lifeline gets up to 400 calls daily. We teamed up with Australian singer Julia Stone, who was personally affected, to raise awareness about ongoing mental health support. With Julia, we crafted a poem paired with an animation that begins as an MRI brain scan, evolving with her lyrics to depict the mental impact of the disaster on Australians and offer hope to those affected a year later.
CASE STUDY AND RESULTS
